(CIE – AS Level Business) – Unit 3 – Marketing

Categories: A-Level (CIE), Business

Course Content

3.1.1 Role of Marketing and its Relationship with other Business Activities

3.1.2 Demand and Supply

3.1.3 – Markets

3.1.4 Consumer and Industrial Marketing

3.1.5 Mass Marketing and Niche Marketing

3.1.6 – Market Segmentation

3.1.7 – Customer-relationship Marketing

3.2.1 – Purposes of Market Research

3.2.2 – Primary Research and Secondary Research

3.2.3 – Sampling

3.2.4 – Market Research Data

3.3.1 – Elements of the Marketing Mix

3.3.2 – Products

3.3.3 – Product Portfolio Analysis

3.3.4 – Pricing Methods

3.3.5 – Promotion Methods

3.3.6 – Place (Channels of Distribution)